Kim recently started as a sexologist at a psychologists practice. In need of a logo to put on her business card and website, she approached me. Read more about the proces behind this project.
The logo needed to contain a name and a title (sexologist). It had to be simple yet professional, good looking as well. The result would be used on Kim’s website, business cards and multiple print mediums such as name tags etc. The deadline for this project was short, but manageable.
Based on the information, multiple design paths were explored to create the right look for Kim’s logo. Different fonts, combinations and style elements were examined, before showing the best results to the client.
The final logo was delivered in multiple forms and multiple colors. To assure readability on any surface, I handed over a black and a white version of the logo. These were provided in vector- en png-files. This way, Kim can always choose the right resolution for online or print media without ever seeing pixels in her design. As a bonus, Kim received clear guidelines to use her logo the best as possible. In this guideline all information is given about whitespace, usage with colors and even the best suited typography to go along with the logo.
This is what Kim has to say about our collaboration:
Thomas designed a logo for my medical practice. He took all my wishes into account and delivered a nice result in a very short time.
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